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Research and market/business intelligence…

  • Of small or large sample size

    Of small or large sample size

    October 13, 2026

    In 2023, a report based on 4,400 respondents in Nigeria found similar conclusions to a larger study with over 25,000 respondents. While concerns were raised about the sample size, statistical analysis indicates that fewer than…

    Read more: Of small or large sample size
  • Delivering an industry report for the Nigerian insurance sector

    Delivering an industry report for the Nigerian insurance sector

    September 28, 2026

    The #EndSARS protests in Nigeria in October 2020 led to significant property damage and business losses. This prompted the creation of the Nigerian Insurance Industry Report, focusing on the lack of insurance coverage for affected…

    Read more: Delivering an industry report for the Nigerian insurance sector
  • Treating research and market intelligence as more than a cost centre

    Treating research and market intelligence as more than a cost centre

    August 5, 2026

    Organizations often treat research and market intelligence as a cost centre, leading to reactive decision-making during downturns. This approach stifles proactive planning and strategic value. Companies that view intelligence as essential for decision-making foster better…

    Read more: Treating research and market intelligence as more than a cost centre
  • The data problem African businesses actually have

    The data problem African businesses actually have

    April 30, 2026

    Most African businesses think their data problem is a shortage. So they buy more reports and commission more studies. The pile grows. Decisions don’t improve. The real problem is something else entirely, a confusion between…

    Read more: The data problem African businesses actually have
  • And now my watch has ended

    And now my watch has ended

    March 2, 2026

    I’m moving on after a little over 8 years, or almost a decade, depending on how we want to look at it. I joined Techpoint Africa in January 2018 as a reporter. From being a…

    Read more: And now my watch has ended
  • 2021

    2021

    January 1, 2022

    This should have been out yesterday but I spent the last couple of hours of last night on Intelligence by Techpoint monthly newsletter. What is the best thing that has happened to you so far…

    Read more: 2021
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me@theyinkasanya.com

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